Managing Director

Over 20 years of international experience in delivering turn-key solutions for rights holders, sponsors, and governing bodies in Sports, Events, and Entertainment Marketing. Projects have included the AFC Asian Cup UAE 2019, Formula 1, FIFA Tournaments, UEFA Champions League, America's Cup, ATP Tennis Tournaments and Golf. Consulting & Business Development Director for VenueAware Stadium & Event Management Software

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Before moving to the UAE, Hendrik gained experience working on a wide range of international world-class events such as UEFA Champions League, Formula 1, America’s Cup and ATP Tennis Tournaments. His strong Event background enables him to set up strategies for Sponsors, Rights holders and Federations with a full 360 degree overview of what is important to execute a tailor-made strategy.